Sash Enterprises was started by Farrukh “Raza” in 1996 as a sporting goods importing business, and he later created Direct Kick Soccer Shop to serve the athletic community in the Willamette Valley and beyond. It was a pleasure to serve the soccer and other athletic communities for over 25 years during which we have built many wonderful, meaningful relationships. As the retail business world is changing, especially with the Covid-19 pandemic shutting down most recreational activities for a while, we realize people now shop differently. In response, we are gearing up to cater to the new ways people shop and are expanding our products to the world as an online store. We have shifted our focus to specialize in athletic, corporate apparel and now household product of all sort to serve the APEX print & Stitch customers.